Objective
To preserve cultural heritage and grow community tourism, sport and creative industries as sources of livelihood, identity and social cohesion.
Practical interventions
- Cultural heritage preservation
- Community tourism
- Sustainable tourism infrastructure
- Youth sports development
- Community sports facilities
- Arts and creative skills
- Cultural entrepreneurship
- Tourism employment training
- Community festivals and local economic activity
- Preservation of heritage assets
- Creative industry incubation
Challenges addressed
- Heritage sites and traditions at risk of loss
- Tourism benefits that bypass local communities
- Few sports facilities and youth programmes
- Creative talent without training, equipment or markets
- Seasonal and fragile tourism incomes
Implementation and sustainable operation
Implementation approach
AMAF supports community-led heritage and tourism initiatives that keep benefits local, and uses sport and the arts to engage young people and build cohesion.
Sustainable operation
Community tourism and creative enterprises are designed to generate income, with a share reinvested in heritage conservation and youth activities.
Who is involved and how we will measure it
Potential beneficiaries
Artists and cultural practitionersTourism workers and guidesYoung athletesHeritage communitiesCreative entrepreneurs
Relevant technologies
Digital archiving of heritageOnline marketplaces for creative goodsSustainable tourism designSports facility designMedia production equipment
Potential partnerships
Culture, tourism and sports ministriesHeritage authoritiesTourism operatorsSports federations and clubsArts organisationsCreative hubs
Outcome indicators
- Heritage assets preserved
- Community tourism enterprises supported
- Young people in sports programmes
- Creative entrepreneurs trained
- Local income from tourism and creative activity
Sustainable Development Goals
SDG 8 Decent Work and Economic GrowthSDG 11 Sustainable Cities and CommunitiesSDG 4 Quality EducationSDG 10 Reduced Inequalities
This pillar describes AMAF's programme scope and development ambition. It does not state that every activity listed is currently operating. Verified projects are listed in the Projects Directory.
